Who's Behind M2M

Jared Fisk

Jared Fisk is an award-winning storytelling architect who helps mining, energy and cleantech companies define their narrative, build the content that carries it, and amplify it until the market repeats it. He founded Materials2Market after more than ten years in communications, public affairs and investor-facing campaigns. He is completing an Executive MBA at SFU's Beedie School of Business.

Awards

2025 CALM Award, Best Local Campaign (National). Canadian Association of Labour Media.
2019 CampaignTech Award. Campaigns & Elections · Comscore.

Results

2025 CALM Award, Best Local Campaign (National): 3.7% membership growth, 22% survey conversion.
Lifted member participation from about 10% to 78% through a targeted communications strategy.
85M+ combined reach across paid, earned and organic media, $5M+ in lifetime paid media.
$500K–$1M campaign portfolios for businesses and organizations as large as 14,000+ members.

What does a storytelling architect do?

A storytelling architect designs how a company's story is conceived, carried and perceived. They start inside, with how people communicate and whether the knowledge the story depends on is shared or hidden. Then they audit the pain points and the proof points, so the market hears one story often enough to repeat it.

Read the full definition

Where is Materials2Market based?

Materials2Market is a strategic communications consultancy based in Vancouver, British Columbia, Canada, working with mining, energy and cleantech companies. The work happens in person across BC and remotely everywhere else.

Let's build the story.

Tell me what the market still doesn't understand about your company. I read every message myself.

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