Frequently Asked Questions

A storytelling architect designs how a company's story is conceived, carried and perceived. They start inside, with how people communicate and whether the knowledge the story depends on is shared or hidden. Then they audit the pain points and the proof points, so the market hears one story often enough to repeat it.

Storytelling architecture is the structure behind a company's story: not just the words, but the people, systems and channels that carry them. A message is just one part of the broader story, so the architecture rests on three pillars. Define the narrative. Build the content that carries it. Amplify it until the market repeats it.

Jared Fisk is an award-winning storytelling architect who helps mining, energy and cleantech companies define their narrative, build the content that carries it, and amplify it until the market repeats it. He founded Materials2Market after more than ten years in communications, public affairs and investor-facing campaigns. He is completing an Executive MBA at SFU's Beedie School of Business.

Materials2Market works with mining, energy, renewables, cleantech, construction and industrial companies: the builders, the producers and the innovators, especially those preparing to raise capital. It also fits startups and technology companies whose product has moved faster than the market's understanding of it. The work covers strategic communications, investor communications and media relations.

A storytelling architect audits the inside first; a PR agency audits the outside: the pitch, the placement, the press. The storytelling architect works with operations and IT to see how people communicate, how they access information, and how vital domain knowledge is shared or hidden. That's where external communications usually fail. Not at the pitch, but inside, where the audit was never done.

External communications usually fail because companies only audit the outside: the story told, not the story lived. They polish the deck, the disclosure, the release, and never examine how people actually talk, share and hide what they know. The strongest version is usually the one nobody has written down. When it stays inside, the market writes its own.

Materials2Market engagements are fixed-fee, scoped and priced after a short first conversation, so you see the scope, the steps and the price before you commit. Ongoing work runs as a monthly retainer. Early-stage private companies can ask about equity options.

Send a note through the form on the homepage. You'll hear back within one business day, then a focused 20-minute call. No deck, no prep, no pitch.

AI apps like ChatGPT, Gemini and Claude are now joining Google and Bing as the platforms B2B buyers use to size up a company, its position within an industry, and its products. The results come from not just what you say and own on the web, but what others say about you. Research from the University of Toronto (2025) indicated AI search engines lean overwhelmingly in favour of earned sources compared to owned content. Everything is on the table: your website, news releases, industry publications, even Reddit threads. When results and content are thin, outdated or contradictory, the answer is weak. Materials2Market builds the storytelling architecture that gives AI reason to trust you. Being found is your web team's job. Being believed is ours.

Materials2Market is a strategic communications consultancy based in Vancouver, British Columbia, Canada, working with mining, energy and cleantech companies. The work happens in person across BC and remotely everywhere else.